Illustration

bulletpoint illustration

ILLUSTRATION: You name it, we an draw it. Illustration isn't just for books and articles in magazines. We have done Production illustrationss, Packaging, Instructional drawings, Posters and even Patent drawings! As they say, a picture is worth a thousand words.

Today illustrations can be found in Advertisements, product instructions, brand reinforcement, signs and more. At BulletPoint Marketing we can create likenesses, murals, paintings and portraits etc... to convey a message or messages for your organization.

[il-uh-strey-shuhn]–noun
1.something that illustrates, as a picture in a book or magazine.
2.a comparison or an example intended for explanation or corroboration.
3.the act or process of illuminating.
4.the act of clarifying or explaining; elucidation.

While the "end product" of an illustration falls within the first definition, we like definitions 2 through 4. Why? because those definitions explain what you really get with an illustration and why you should incorporate it into your marketing.

Historically the term "information architect" is attributed to Richard Saul Wurman and, in our business, is used when talking about web development. Wurman explains: "I mean architect as in the creating of systemic, structural, and orderly principles to make something work--the thoughtful making of either artifact, or idea, or policy that informs because it is clear."

We see illustration as the original "information architecture", because humans have been using drawings to instruct and give a sense of order to things since pre-historic times.